Survey Incite Case Study: Website "Stickiness"

Issue:
Client wanted to create a reason for subscribers to come to their website and stay on it for a longer period of time.

Application:
Survey Incite – Client took a survey of 200 US fund managers on their assessment of the market and via a link on the client website, invited subscribers to match their responses to the fund managers.  

Solution:
MineTech provided a survey program that would enable subscribers to instantly see how their responses compared to the fund managers. This created an incentive for the subscribers to stay on the client website for a longer period of time. By adding some additional questions to the survey, the client was also able to find out what some of their subscribers thought of the website content, new features they wanted and important subscription details.

The first screen shot below shows the survey that was put on the client website. The second screen shot shows the response that subscribers received when they participated in the survey.